Sunday, May 24, 2020

Employee-Customer Relations in a Retail Store Essay

Employee-Customer Relations in a Retail Store In a department store, where customers come to shop, customer-employee relations are a key element for the stores survival.Shopping is a major part of the life of almost every person in the country.The flow of money keeps business flowing.If no one spent his or her money, Business would cease to exist.The customer comes to the store expecting to be served, and the employees are trained (or are supposed to be trained) to please the customer.Businesses exist to serve the customer, or at least that’s what the common belief is.Businesses strive to please the customer.If the customer isn’t pleased with the store, then the customer won’t spend his or her money.The customer’s money is the†¦show more content†¦The floors seem dirty, because it needs to be mopped.Almost all of the registers have something wrong with them.Whether it’s the scanner, hand scanner, scale, or a missing produce book.Some of the register belts and scanners need to be cleane d.The buttons on the keyboards seems dirty.There are usually some â€Å"left-behinds†/†strays† in the bin under the scanner.That’s if the strays aren’t put in the garbage bin, which is located in the bin under the register, due to cashier ignorance. Usually it’s the same routine during a weekday.It’s not busy.Not too many problems come up.There are still a few a few â€Å"prized customers† (sarcasm intended) that the cashiers can do without.But when the weekend starts there is total chaos.Almost every register is open.Most of the people on the register are from the floor.At its busiest, there can be an average of five to six customers in each line.Being short of help, the supervisors are always running around, †with their heads cut off,† trying to solve problem with the customers, give breaks, and get change for the cashiers.A cashier might have to wait up to 15 (average maximum wait) minutes for a supervisor to reach them. While the customer usually goes through the line with no trouble,Show MoreRelatedMarketing Agencies Should Collaborate With Organizations Of Unorganized Retailers For Direct Procurement From Suppliers Essay1707 Words   |  7 Pageslarge organized retail sector in order to maintain the balance between the organized and unorganized retailers. So with the help of these infrastructural support and financial assistance unorganized retailers can improve and upgrade their operations. 3. Assist the formation of co-operative retailing of kirana stores, which can make available the products from direct procurement from manufacturers and farmers due to this reduction of intermediaries is possible and kirana stores can get their merchandiseRead MoreVetements Ltee Mini Case1152 Words   |  5 Pagesincentive systems for both store managers and sales employees.   Why: The sales employees began to engage in activities that had an adverse effect on inventory management, employee cooperation, and customer relations.   When: Immediately To Whom do they make recommendation: To the store managers of Vetements Ltee retail stores. Analysis A. Issues and Symptoms (cause and effects) OB issue: Expectancy Theory Evidence: motivated to stay by door to get to customers first because of more commissionsRead MoreAssignment #1- Hrm Capstone 5991393 Words   |  6 Pageshuman resource actions that manger’s will impact are compensation and benefits, employee training, workplace safety, employee relations, and recruitment and selection. Create a human resource management strategy for the retail store. According to the Society of Human Resource Management (SHRM), an HR strategy means a system of human resource practices for a particular job or collection of jobs aimed at the best employee performance possible to meet the firm’s ultimate goals (Wright, 2008). HumanRead MoreBusiness Portfolio994 Words   |  4 PagesAudience: Store Managers Store Employees Customers and the Public Form of communications for various audiences: Store Managers: Business Letter Store Employees: Memo Customers and Public: E-mail Part II: Store Managers Business Letter Just For Me Clothing 123 Retail Row ï  ³ Clarksville ï  ³ Tennessee ï  ³ 37042 ï  ³ (479) 876-5432 ï  ³ www.justforme.com March 27, 2012 Store Managers Just For Me Clothing 108 W. Any Street Rogers, TN 32026 Subject: Change in Store Hours Read MoreThe Human Resource Function of a Retail Store885 Words   |  4 PagesThe Human Resource Function of a Retail Store Human resource manager’s role from the Human Resource Manager’s viewpoint is one that can be looked at from different angles. The different angles changes in a daily basis based on the challenges that the human resource manager faces. However the main responsibility of the HR manager is to recruit or hire potential employees who can fill positions in the organization, and ones that are qualified to perform the specific duties. It is also in lineRead MorePerformance Management At The Retail Store1519 Words   |  7 PagesManagement In the retail store that in which I work as an HR manager clothes are sold along with shoes, handbags, linens, etc. Recently my company had its worst quarter and being the HR manager I have asked by the upper management to improve the performances of the retail store employees on an immediate basis so that the sales and merchandise of the store can be improved and good customers can be retained along with attracting new customers. When I got into the process of assessing the employee performanceRead MoreEvaluation Of A Customer Service Training Essay1659 Words   |  7 Pagesteam of a small retail company and has been assigned to create a new employee customer service training class for all new employees. Training is vital to teach new employees the knowledge and skills required for a job. According to Stewart and Brown (2012), training is â€Å"a planned effort to help employees learn job-related knowledge, skills, and attitudes† (p. 332). The purpose of this paper is to present a detailed plan of the creation, implementation, and evaluation of a customer service trainingRead MoreSwot and Macro Environmental Analysis of Nordstrom1664 Words   |  7 Pages(Nordstrom Employee, 2006). The two decided form a partnership and open a shoe store entitled Wallin amp; Nordstrom. Right form the start, the business philosophy was â€Å"based on exceptional customer service, selection, quality and value† (Nordstrom Employee, 2006). Focusing on this philosophy helped Nordstrom develop a competitive advantage in the shoe market. Due to their success, the company opened a new store in 1923. Nordstrom a promising and upcoming departmental store in U.S has shownRead MoreKudler Accounting System Paper962 Words   |  4 Pagesspecialty grocery store, and has three locations in three upscale San Diego, Ca. Kathy Kudler is a gourmet cook and saw the need to open a shop for consumers to shop for ingredients for her dishes. With years of the corporate America, Kathy Kudler turned her passion into a very lucrative business. As a result, Kudler Fine Foods was founded in 1998. Kudler FineFoods has 127 employees’, and Kathy is the company president. The structure of the company is divided by the corporate and retail employee’sRead MoreStaffing At Tanglewoods Work And Quality Of Staff1082 Words   |  5 Pagesand feels like. Design is how it works† (Walker, 2003, para. 4). When Steve Jobs said this comment he was speaking about the first iPod, but in actuality it rings true for any design, whether it is a product or a methodology. Tanglewood is a retail store chain with an â€Å"outdoors† theme (Kammeyer-Mueller, 2012). The organizational structure in conjunction with recent growth is causing a disconnect between Tanglewood’s mission and quality of staff. Tanner Emerson and Thurston Wood (the owners) are

Wednesday, May 13, 2020

Alzheimer’s Disease is the Most Common form of Dementia

Alzheimer’s Disease â€Å"What is Alzheimer’s disease (AD)?† Alzheimer’s disease is the most common form of dementia that affects an individual’s memory, cognition, and behavior disturbances that ultimately diminishes their quality of life.1-2 Dementia is not a specific disease it is a general term for a variety of symptoms that affect memory and intellectual thinking that causes difficulty in our tasks of daily living.(5) The confusion between these two terms is extraordinary. It’s helpful to think of dementia as the symptom and to think of AD as the cause of that symptom. Although, there are many causes of dementia for the purpose of this paper, Alzheimer’s will be the only one discussed. A German physician, Alois Alzheimer, first described AD in 1907 after working with a woman in her 50s, Auguste D, in 1902.4 Of course at that time no research had been conducted on this devastating disease. When Mr. Alzheimer first started working with her, Auguste D experienced restlessness, anxiousness, and confusion.4 Each day Auguste D would present with a negative attitude and it became difficult and even impossible to examine her.4 Because of Auguste D’s behavioral disturbances she often spent the day in a warm bath in an attempt to calm the symptoms of agitation.4 During the night, Auguste D was often isolated because she would wander and would wake other patients because she failed to go to sleep.4 Mr. Alzheimer developed a plan of care which focused on outdoor activity,Show MoreRelatedAlzheimer s Disease : A Common Neurodegenerative Disease1110 Words   |  5 PagesAlzheimer’s disease is a common neurodegenerative disease. It is the most common form of dement ia which is a general term for memory loss and other intellectual abilities serious enough to interfere with daily life (Alzheimer’s Disease Dementia). Dementia and Alzheimer’s have been around for centuries, but Alzheimer’s disease wasn’t first described until 1906 by Dr. Aloysius Alzheimer. In the past, there was a stigma for elderly people with the disease. People with dementia and Alzheimer’s wereRead MoreThe Origins And Development Of Dementia1431 Words   |  6 PagesDevelopment of Dementia Dementia is a disease that affects a vast number of Americans, and people worldwide. As people grow and live longer in today’s world the cases of clinical dementia are increasing. There are many causes of dementia, equally leading to different forms and symptoms of this disease. Most causes of dementia are known, and labeled in order to establish proper treatment. Alzheimer’s disease is the most common form of dementia, accounting for more than half of all people with dementia. TheRead MoreDescribe the types of dementia and common signs and symptoms1148 Words   |  5 PagesUnit 40 - P1 Describe the types of dementia and common signs and symptoms The term ‘dementia’ describes a set of symptoms which can include loss of memory, mood changes and problems with communication and reasoning. These symptoms occur when the brain is damaged by certain conditions and diseases, including Alzheimer’s disease, vascular dementia and Creutzfeldt-Jakob disease. †¨Age is the greatest risk factor for dementia. Dementia affects one in 14 people over the age of 65 and one in six overRead MoreThe Common Types Of Dementia1013 Words   |  5 PagesDementia can be defined as a decline in mental ability severe enough to interfere with daily life (alz.org). More than often, individuals affected by dementia are over the age of 65. In the United States, there are more than three million cases of dementia each year. According to World Health Organization, the number of people living with dementia is currently estimated at 47.5 million worldwide and is expected to increase to 75.6 million by 2030 (World Health Organization 2015). Dementia is causedRead MoreAlzheimer s Disease : A Disease1304 Words   |  6 PagesNovember 10, 2015 Alzheimer’s Disease Alzheimer’s is a disease in the brain that affects a person’s memory, thinking, and behavior. It is the most common form of dementia and is common in adults older than 65. More than five million Americans are being affected by Alzheimer’s at this moment. Alzheimer’s comes in three stages; early, middle, and advanced. The disease is caused by the shrinking of the brain due to many risk factors and genetics. Dementia and Alzheimer’s disease are often confusedRead MoreThe Disease Of Alzheimer s Disease Essay1482 Words   |  6 PagesAlzheimer’s disease is a degenerative brain disease that is seen in the elderly. It is the most common form of dementia, which is a general term for memory loss and other intellectual abilities serious enough to interfere with daily life (Alzheimer’s Disease Dementia). Alzheimer’s is one of the leading causes of death in America. Dementia and Alzheimer’s have been around for centuries, but Alzheimer’s disease wasn’t first described until 1906 by Dr. Aloysius Alzheimer. In the past, there was aRead MoreTaking a Closer Look at Alzheimers Disease Essay784 Words   |  4 PagesWhat is Alzheimer’s disease? Alzheimer’s disease (AD) is the most common form of dementia known today. The term â€Å"dementia† refers to a variety of conditions that arise from the loss of nerve cell function and/or nerve cell death in the brain, including Alzheimer’s disease, vascular dementia, Parkinson’s disease, Creutzfeldt-Jakob disease and other types of mixed dementia. Although all types of dementia arise from neuronal damage and/or death, each form of dementia is associated with distinct brainRead MoreDiagnosis And Treatment Of Alzheimer s Dementia1329 Words   |  6 PagesAbstract Alzheimer’s Dementia is one form of dementia. It affects over five million people in the U.S. alone (Latest Facts Figures Report, 2014). Alzheimer’s is a group of symptoms caused by diseases or disorders. Every 67 seconds someone develops Alzheimer’s in the U.S. (Latest Facts Figures Report, 2014). Alzheimer’s can take 7-10 years to fully develop. During development the brain reduces in size. Being diagnosed with Alzheimer’s changes the patient’s life significantly. He or she must makeRead MoreAlzheimer s Disease Is The Most Common Form Of Dementia1086 Words   |  5 PagesDo you know what alzheimer’s disease is? Alzheimer’s disease is the most common form of dementia. It is the seventh leading cause of death in the United States, and the fifth leading cause of death in ages 65 and older. â€Å"2010 Alzheimer s Disease Facts and Figures. Rep. Vol. 6. Chicago: Alzheimer s Association, 2010. Print. Alzheimer s and Dementia.â⠂¬  This disease is the deterioration of the brain that can, and probably will lead to brain loss that cannot be reversed. It is a very slow decline thatRead MoreAlzheimer s Disease, And Vascular Dementia1565 Words   |  7 PagesAbstract Dementia is considered to be discovered by a German psychiatrist by the name of Alois Alzheimer. This discovery was made during the process of his examination of a patient with unusual behavior. In that discovery he found similarities that are linked to having Alzheimer’s disease. Dementia is known as being a slow, yet steady decline of one’s mental ability. The disease eventually becomes so severe that it will interfere with one’s daily living ability. This is not one specific disease, but

Wednesday, May 6, 2020

My grandfather Free Essays

string(63) " understandable that after fourteen months in the combat zone\." Few events impact the lives of humans as war.   The United States found itself in many wars during the twentieth century, in every corner of the world.   The common trait throughout all these wars was that they were fought by young men, many of whom had little political education or any idea why they were fighting. We will write a custom essay sample on My grandfather or any similar topic only for you Order Now    My grandfather, Francisco Martin, was one of these young men, as he fought in the Korean War.   Through the violence and the confusion, he survived to create a family and life of peace, though the memories of the war always stayed with him. My grandfather was born in Puerto Rico in 1930, and was still a young man when the Korean War broke out.   As a twenty-year-old college student at the University of Puerto Rico, Francisco knew very little about Korea, save for what he learned in history class.   After World War II, in a 1945 agreement reached by the allies at the Potsdam Conference, Korea was divided along the 38th Parallel into North and South Korea.   It was an early indicator of what would become the Cold War, as the communist Soviet Union would occupy North Korea and South Korea would be occupied by the democratic U.S. forces. However, only five short years later, on June 25, 1950, North Korean communist forces launched a massive surprise attack on South Korea quickly overrunning the capital.   U.S. Intervention was ordered on June 27 by President Harry S. Truman on the same day the U.N. invoked military sanctions against North Korea.[1]   As a citizen of Puerto Rico, my grandfather was also a citizen of the United States, and his dual citizenship in each country would prove desirable to the armed forces, as well as his college experience.   Less than a year later, young Francisco would put his studies on the shelf when his country called. As a student at the University of Puerto Rico, my grandfather had some experience in the R.O.T.C., and he could also speak Spanish and English, so his qualifications for the military were more than adequate for what the military needed and he was inducted on October 5, 1951.   For young Pvt. Martin, adjusting to life in the military was no easy task: â€Å"It was difficult.   The transition from being a University student, to being a trainee preparing to go to war was not easy.   It was a drastic change in mentality and attitudes. After all, it was sort of ‘brain storming’ in order to prepare the soldier to go to possible ‘combat areas’ as was called.†[2]   After four months of basic training in San Juan and Salinas, Puerto Rico, Pvt. Martin found out that he would be going to South Korea, which came as no big surprise.   However, finally hearing about his destination filled him with fear and trepidation, and he worried about what would come next.   While his commanding officers repeated that it was their duty to serve and go to Korea, this did little to quell his fears. My grandfather’s unit left Puerto Rico in April of 1952; at the time he was twenty-one years old and celebrated his twenty-second birthday on the way past Honolulu, Hawaii.   He describes the long journey by boat to South Korea as being difficult, uncomfortable, and lacking enough fresh water for the troops.   â€Å"We showered with salt water†¦ It was awful†¦ We spent approximately one month on board. We passed Hawaii and reached Japan; it was civilization at last!†[3]   The experience of Japan after the long journey was a welcome relief.   In particular, Tokyo proved to be an eye-opening experience for the young Puerto Rican American soldier, and made life off the ship that much more enjoyable:   â€Å"Nice food, big city†¦Ã‚   No more rotten eggs for breakfast as in the ship. No more seawater for bathing.   No more nasty odors and boring hours.†[4]   After being initially assigned by to be a translator because of his ability to speak Spanish and English, he was slowly beginning to adjust to life in the army, of course helped by being in the big, fast city of Tokyo.   However, before too long, he and his unit were finally shipped to South Korea to continue their duty and fight the communists of the North. My grandfather left Tokyo by train, leaving behind the many creature comforts of life in the big city, such as hot food and comfortable beds.   Back on the old, uncomfortable train he was forced to sleep on the floor with the rest of the men, or on the hard, wooden seats.   The only food they had for the trip was canned rations of spaghetti and meatballs, and once again life in the military seemed harsh and monotonous.   After the long train ride and a short ferry ride, they were finally on the mainland of Asia and in South Korea. When arriving in Pusan in the summer of 1952, it became immediately clear to all the soldiers that they were in a war zone: â€Å"On our arrival to Pusan, we could here the guns from far away.†[5]   There was no mistaking that there lives were now at stake, and the uncomfortable boats and the trip to South Korea did not look so bad. My grandfather remembers vividly his early days in South Korea: â€Å"I was assigned to the Second Division.   This army division arrived to Korea in 1950.   In 1951, the 9th Infantry regiment played an important role in the offense and defense in Korea.   I was there.†[6]   He recalls the large military presence and the continuous movement of trucks, tanks, and troops coming and going. He also remembers the differences in the attitudes of the soldiers, which depended highly on which direction they were heading: â€Å"Soldiers were leaving Korea and heading to Tokyo in their way back home (from U.S.A Puerto Rico, Colombia, and other countries in South America).   We (the incoming troops) were sad.   But they (the ones leaving) were very, very happy; it is understandable that after fourteen months in the combat zone. You read "My grandfather" in category "Essay examples"†[7]   Pvt. Martin prepared himself for the idea of spending the next fourteen in the combat zone, but failed to realize at first that the main feelings would be of alienation. After going through the long journey to get to South Korea, my grandfather found himself deep in a learning experience upon arrival, with little companionship from any fellow Spanish-speaking soldiers: â€Å"I went through a learning period.   Everything was new for me; nobody spoke Spanish. It was a harsh process of adaptation because everything was uncertain.†[8]   In addition to the hard adjustment of life in a combat zone, he was also met with repeated stories of the violence that took place not far from his post, which filled him with even more anxiety: â€Å"I was fearful after listening to all the stories of the battles, the misery, and violence.   Everybody around me was very pessimistic.   I was sure that I was not going to make it.†[9] The young soldier would hear stories of the biggest battles while in South Korea, including â€Å"Bloody Ridge,† which was the name given to the twelve-day siege waged by the men of the 9th Infantry regiment against a communist held hill in the fall of 1952.   Because of security reasons, the military publication Stars and Stripes would not disclose the exact location of the bloody battle, and soldiers in my grandfather’s regiment were left to wonder just how far away the violence raged. He would even hear stories about his fellow Puerto Rican soldiers fighting and dying in the battle of Kelly Hill, which also occurred in the fall of 1952, making him realizing the deadly cost of the war: â€Å"The Puerto Rican regiment (the 65th infantry regiment) participated in ‘Kelly Hill Battle’ that happened in the fall of 1952.   Half of the 743 Puerto Rican soldiers that died in the war, died in this battle.†[10]   But, as with so many soldiers and civilians caught in combat zones, it was only the faith in his God that gave him the strength to ignore his fear and do his duty.   My grandfather credits this for returning home and proclaims, â€Å"My faith was the only thing that kept me alive.†[11] As a soldier, Pvt. Martin served in the 9th Infantry regiment for around a year, moving to and from many different locations throughout South Korea.   Despite his close proximity to the frontlines, he was fortunate enough to avoid all major combat events.   Though he knew that his fellow soldiers were fighting and dying, he did his duty as assigned, not matter how fearful he was or how dangerous the duty seemed: â€Å"I did not fight a person-to-person combat or patrols.   But I stood for guard many times.   I remember guarding from 12:00am until 4:00am in a wet, cold and scary dangerous forest. Nights were horrible.   There were constant bombings but we had to get used to them and pray for our lives.† [12] One time on guard duty, he suffered the lowest moment of his time in Korea: â€Å"While supervising guards and moving the soldiers to different posts, one of my legs suffered frostbite.   I was hospitalized for a period of time and received treatment.   Once I was cured, I was sent back to the frontlines.   In that period, I was serving in a technical capacity.   I was part of a special unit called I.R.I.   That unit was in charge of distributing tools and explosives to those soldiers assigned to difficult missions as mine finding.†[13]   Once again, it was his religious faith that helped get him through the most difficult times of the war. Though my grandfather did not experience any serious combat while in South Korea, the threat of combat was always present.   When coupled with the often monotonous life of being a soldier, and the extremely hot and wet summers and extremely frigid winters, the days and nights could drag on and become terribly lonely and fearful times.   The only things that usually made this go away were the letters and news from back home: â€Å"Receiving letters was very important. Receiving mail from the family and friend brought me happiness and strength.†Ã‚   This was especially true of the letters from his young wife:   â€Å"Ana’s letters were well received and expected.   She was very consistent in writing and that helped me a lot.†Ã‚   In addition to letters from loved ones, the soldiers were sometimes offered breaks from constant life on the frontlines. Trips to Japan for rest and recuperation offered soldiers a welcome break from soldier life, and according to my grandfather: â€Å"I spent a week in a city called Sasebo Kokura.   It was nice, good food, movies, and trips to the city, dancing in the fort, rest, and sleep.   But after a period of â€Å"relaxation and distraction† I was sent back to Korea, but this time by plane.†[14] Even away from the war zone, terrible things can occur, and the plane ride back from Japan would stay with my grandfather for the rest of his life:   â€Å"The flight was dangerous, the plane had no seats.   I was standing strapped to the wall.   It was a horrible and traumatic experience.   Today I suffered of ‘flight fear syndrome.’   I still have flashbacks of that moment.†[15]   However, with his strong faith and fortune to avoid serious combat while there, he avoided many of the pitfalls that claimed other soldiers such as depression, alcoholism, and mental illness. There were also some good times in South Korea, which my grandfather recalled fondly, especially Christmas of 1952.   The Army threw a large Christmas party complete with treats and Christmas dinner:   â€Å"There was ice cream, turkey, fruitcake, juice, and candy†¦ It felt like home.   I went to mass, we received letters, and I even received food from home!   I still remember that day; we had a Christmas tree and everything that goes with it.†Ã‚   [16] What made the holiday even better for the young soldier is that it would not be long that he would be able to leave South Korea.   He recalled: â€Å"By that time, there were three or four more moths to go — we were ready to rotate–other troops would replace us.†[17] However, he still had a few more months to go and realized that anything could happen, as the stories of battles and casualties continued to pour in.   But, he could not get around the fact that he was so close to the end of his time in South Korea.   Around March of 1953, Pvt. Martin received news that his time in Korea was up.   As he lived in a bunker at the time and news was delivered by a messenger, he remembers when a messenger came to his quarters and stated: â€Å"You, F. Martin, are leaving Korea. You are heading to Tokyo (back to Seoul and the Tokyo).  Ã‚   A modern ship will take you back to the U.S specifically to Seattle, Washington.†[18]  Ã‚   And, after fourteen months in the combat zone, his time was up and he could leave with the satisfaction that he served his country and did his duty.  Ã‚   He transferred to the U.S. Army Reserve on June 23, 1953, and finally finished his military service with an honorable discharge on October 6, 1959, after a full eight years in service. After his experience in Korea, my grandfather took with him many lessons learned about life and war.   His view of the war is that there were no clear winners.   Tens of thousands of Americans died, along with countless more Koreans, Chinese, and Russians.   However, he cannot help but feel that some progress was made concerning the state of South Korea:   â€Å"South Korea obviously gained†¦ Today it is a prosperous, well-developed nation, technologically advances and democratic.†[19] But, he also acknowledges that the conflict itself failed to succeed in its greater goals: â€Å"On the other hand, that place is a divided nation! North and South are divided! Families separated! North Korea today is in bad shape; hunger, famine, no democracy at all.†[20]   Though my grandfather did his duty, he does not claim to be a politician or have answers to the most complex political questions facing humanity. He prefers to be a kind, decent man that loves his family and tries to impart his simple wisdom whenever possible.   Though many memories of Korea stay with him, he considers himself fortunate to be able to share his wisdom and experiences with his children and grandchildren, and is proud to be both Puerto Rican, and a citizen of the United States. Bibliography Martin, Francisco. Interview by author.   Written notes.  Location, date month year. [1] Francisco Martin. Interview by author.   Written notes.  Location, date month year. [2] Ibid. [3] Ibid. [4] Ibid. [5] Ibid. [6] Ibid. [7] Ibid. [8] Ibid. [9] Ibid. [10] Ibid. [11] Ibid. [12] Ibid. [13] Ibid. [14] Ibid. [15] Ibid. [16] Ibid. [17] Ibid. [18] Ibid. [19] Ibid. [20] Ibid. How to cite My grandfather, Essay examples

Sunday, May 3, 2020

This question highlights one of the themes central Essay Example For Students

This question highlights one of the themes central Essay art to the account of modem art offered in this course: the tension between the theoretical perspectives of, on the one hand, Modernist criticism and, on the other, an approach focused on the relationship of the art of any given period to its social, political and historical context. The two quotations given above may be interpreted as representing these polarities. It would be an oversimplification to suggest that to accept a Modernist account of modem art must imply rejection of a socio-historical view, or vice-versa (the discussion between TJ Clark and Michael Fried about Pollock (TV21) suggests that there is room for negotiation, if not for compromise). It is, however, arguable that a definition of postmodernism should take into consideration both the close interrelationship between Modernist criticism and mid-twentieth century abstract art, which together constituted the dominant hegemony in art from the late 1940s to the early 1960s (and hence the artistic context against which postmodernism in the visual arts evolved), and the social, historical and political context within which art characterised as postmodern has developed. It seems reasonable, therefore, to start by attempting to clarify the critical positions represented by Greenberg and Burgin. Greenberg, in Modernist Painting (1961) and other writings, sets the development of modem art, specifically painting, in the context of the ideas of the Enlightenment philosopher Kant, who used logic to establish the limits of logic (Art in Theory p.755.) Kant thereby established a precedent for using the techniques of a particular medium to define and refine that medium, a process referred to by Greenberg as self-criticism. This implies that painting, rather than using art to conceal art (ibid) by creating illusionistic space and depth, should rather use art to call attention to art (ibid), that is, to emphasise the unique characteristics of the medium; the flat surface, the shape of the support, the propert ies of pigment (ibid). Greenberg states that such a process would render art pure, that is, autonomous, free of any extraneous elements deriving from other arts, such as theatricality or narrative. The impact of a painting should thus derive from those technical aspects characteristic of painting, such as colour, form and composition. An example of the sort of painting Greenberg was advocating at the time may clarify this. Morris Louiss painting Alpha-Phi (pl.D10) is exactly contemporary with the publication of Modernist Painting. It consists of bold, ragged, diagonal streaks of pure colour against an off-white ground; Louiss use of acrylic paints, which soak into the canvas, means that the colours appear integrated with the ground and hence do not disrupt the flatness of the picture plane. Its effect depends upon the arrangement of colours and the large scale of the painting which makes it occupy so much of ones visual field that it loses its character as a discrete tactile object and thereby become that much more purely a picture, a strictly visual entity (Greenberg, Louis and Noland, p.28). It is apparently devoid of references to anything other than the intrinsic qualities of forms and colours. Louiss painting, and the contemporary work of Kenneth Noland (e.g. Bloom, pl 141) and Jules Olitski (e.g. (Twice) Disarmed pl.D11) were seen by Greenberg as being how paintings should look if they are to continue the intelligible continuity of taste and tradition (Art in Theory p.760) and offer the viewer a sufficient degree of aesthetic power (Modernism in Dispute p. 173) in the 1960s. Burgin, however, sees Greenbergs approach and hence, by implication, paintings such as Alpha-Phi, as the terminal point of an historical trajectory. It is arguable that paintings such as those of Louis represent a point beyond which art could not be further refined, and must therefore be reassessed or stagnate. Furthermore, in the context of the major social and political upheavals o f the late 1960s and thereafter, such work might appear increasingly irrelevant. From Burgins viewpoint, Greenbergs privileging of aesthetic and technical issues marginalises those types of art which can be validated by reference to their relationship with their historical context, to the way in which they represent their times. Thus Dada would be of little importance in a Greenbergian art history, but significant in the context .u86161e97c34c67e1a315f33d92e01591 , .u86161e97c34c67e1a315f33d92e01591 .postImageUrl , .u86161e97c34c67e1a315f33d92e01591 .centered-text-area { min-height: 80px; position: relative; } .u86161e97c34c67e1a315f33d92e01591 , .u86161e97c34c67e1a315f33d92e01591:hover , .u86161e97c34c67e1a315f33d92e01591:visited , .u86161e97c34c67e1a315f33d92e01591:active { border:0!important; } .u86161e97c34c67e1a315f33d92e01591 .clearfix:after { content: ""; display: table; clear: both; } .u86161e97c34c67e1a315f33d92e01591 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u86161e97c34c67e1a315f33d92e01591:active , .u86161e97c34c67e1a315f33d92e01591:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u86161e97c34c67e1a315f33d92e01591 .centered-text-area { width: 100%; position: relative ; } .u86161e97c34c67e1a315f33d92e01591 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u86161e97c34c67e1a315f33d92e01591 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u86161e97c34c67e1a315f33d92e01591 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u86161e97c34c67e1a315f33d92e01591:hover .ctaButton { background-color: #34495E!important; } .u86161e97c34c67e1a315f33d92e01591 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u86161e97c34c67e1a315f33d92e01591 .u86161e97c34c67e1a315f33d92e01591-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u86161e97c34c67e1a315f33d92e01591:after { content: ""; display: block; clear: both; } READ: Linking Media With Fitness Perceptions: A Study On Essay